Williams-Sonoma AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Williams-Sonoma (williams-sonomainc.com) reflects a developing but still below-target level of exposure in AI results, where home cooking essentials is the strongest entity with a Visibility Index of 99, typical rank around 3.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Williams-Sonoma, the average Visibility Index is about 69, with solid LLM confidence at roughly 74% and solid brand discovery around 75%. For the top entity home cooking essentials, AI responses show very strong confidence at about 100% and very strong brand match near 93%, indicating strong visibility quality for the strongest touchpoint. Another key entity, culinary experience enhancement, holds a strong Visibility Index of 97 with very strong discovery (about 100% of responses) and very strong confidence near 94%. In addition, gourmet food products shows strong visibility, combining a Visibility Index of 97 with very strong discovery near 100% and very strong confidence near 95%. Overall, the report clarifies where Williams-Sonoma already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| home cooking essentials | williams-sonomainc.com | 3 | 100% | 4/4 / (5%) | 100% | 100 | 93% | ||||
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| kitchenware and appliances | williams-sonomainc.com | 12 | 79% | 3/4 / (3.75%) | 75% | 0 | 93% | ||||
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| culinary experience enhancement | williams-sonomainc.com | 4 | 94% | 4/4 / (5%) | 100% | 100 | 93% | ||||
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| gourmet food products | williams-sonomainc.com | 8 | 95% | 4/4 / (5%) | 100% | 100 | 93% | ||||
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| stylish home decor items | williams-sonomainc.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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