Ross Stores AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for Ross Stores (rossstores.com) reflects a developing but still below-target level of exposure in AI results, where bargain deals on clothing is the strongest entity with a Visibility Index of 95, typical rank around 3.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Ross Stores, the average Visibility Index is about 55, with moderate LLM confidence at roughly 48% and solid brand discovery around 60%. For the top entity bargain deals on clothing, AI responses show very strong confidence at about 88% and moderate brand match near 53%, indicating strong visibility quality for the strongest touchpoint. Home goods at low prices also contributes to the brand’s footprint, with a Visibility Index of 94, very strong discovery close to 100% and very strong confidence around 85%. In addition, discount retail shopping experience shows above average visibility, combining a Visibility Index of 88 with very strong discovery near 100% and solid confidence near 67%. Overall, the report clarifies where Ross Stores already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
discount retail shopping experience rossstores.com 9 67% 4/4 / (5%) 100% 100 53%
affordable fashion and apparel rossstores.com 0 0% 0/0 / (0%) 0% 0 0%
home goods at low prices rossstores.com 9 85% 4/4 / (5%) 100% 100 53%
variety of merchandise selection rossstores.com 0 0% 0/0 / (0%) 0% 0 0%
bargain deals on clothing rossstores.com 3 88% 4/4 / (5%) 100% 100 53%
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