Five Below AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Five Below (fivebelow.com) points to a solid, above-average level of exposure in AI results, with value-driven products under five dollars leading AI exposure on a Visibility Index of 99, an average rank of 2.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Five Below, the average Visibility Index is about 74, with solid LLM confidence at roughly 77% and very strong brand discovery around 85%. For the top entity value-driven products under five dollars, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, unique gifts and accessories on budget shows strong visibility, combining a Visibility Index of 96 with very strong discovery near 100% and very strong confidence near 92%. In addition, discount retail shopping experience shows strong visibility, combining a Visibility Index of 92 with very strong discovery near 100% and solid confidence near 78%. In summary, the patterns here show how Five Below is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

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Company Name: Five Below

Website: fivebelow.com

Stock Symbol: FIVE

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Relevant Entities

Affordable trendy merchandise for everyone Discount retail shopping experience Youth-oriented fun and novelty items Unique gifts and accessories on budget Value-driven products under five dollars See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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