Skechers U.S.A. AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Skechers U.S.A. (skechers.com) indicates a solid, above-average level of exposure in AI results, with supportive walking shoe designs currently at the top of the list on a Visibility Index of 97, an average rank of 2.0, and discovery close to 100%. Across all 5 entities linked to Skechers U.S.A., the average Visibility Index is about 75, with solid LLM confidence at roughly 66% and very strong brand discovery around 80%. For the top entity supportive walking shoe designs, AI responses show very strong confidence at about 95% and solid brand match near 72%, indicating strong visibility quality for the strongest touchpoint. Comfortable athletic footwear options also contributes to the brand’s footprint, with a Visibility Index of 94, very strong discovery close to 100% and very strong confidence around 85%. In addition, versatile everyday shoes collections shows strong visibility, combining a Visibility Index of 94 with very strong discovery near 100% and very strong confidence near 85%. Taken as a whole, these findings give Skechers U.S.A. a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: Skechers U.S.A.

Website: skechers.com

Stock Symbol: SKX

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Relevant Entities

Comfortable athletic footwear options Casual lifestyle shoe trends Performance running sneakers selection Supportive walking shoe designs Versatile everyday shoes collections See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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