Murphy USA AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Murphy USA (murphyusa.com) shows an extremely low level of exposure in AI results, led by convenience store offerings with a Visibility Index of 56, an average rank of 7.0, and discovery in about 75% of sampled responses. Across all 5 entities linked to Murphy USA, the average Visibility Index is about 15, with very limited LLM confidence at roughly 16% and limited brand discovery around 25%. For the top entity convenience store offerings, AI responses show very strong confidence at about 82% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Another key entity, fuel station services, holds a extremely low Visibility Index of 17 with moderate discovery (about 50% of responses) and no measurable confidence near 0%. Taken together, these results show that Murphy USA is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
fuel station services	murphyusa.com	17	0%	2/4 / (2.5%)	50%	0	100%

convenience store offerings	murphyusa.com	7	82%	3/4 / (3.75%)	75%	13	100%

quality gasoline options	murphyusa.com	0	0%	0/0 / (0%)	0%	0	0%

customer loyalty programs	murphyusa.com	0	0%	0/0 / (0%)	0%	0	0%

fast food partnerships	murphyusa.com	0	0%	0/0 / (0%)	0%	0	0%

Find AI Brand Visibility for Your Company

RankLens is one of the most accurate ways to measure AI Brand Visibility in large language models (LLMs). Backed by academic studies and patent-pending mathematical foundations, run a FREE report for your business and start improving your AI Visibility.

Create a Free AI Visibility Report

Company Overview

Company Name: Murphy USA

Website: murphyusa.com

Stock Symbol: MUSA

About:

Murphy USA delivers convenient fuel solutions, competitive pricing, and fast service at accessible locations nationwide. Experience reliable gasoline stations focused on customer satisfaction every visit.

AI Brand Visibility Targets

Relevant Entities

Fuel station services
Convenience store offerings
Quality gasoline options
Customer loyalty programs
Fast food partnerships

See More Entities

Report Information

Report Date

Report Sampling Size

Engine

Brand Match

Location

Language

Edit & Schedule Reports

About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

AI AI Visibility