Murphy USA

ChatGPT Visibility Report

AI Brand Visibility for Murphy USA (murphyusa.com) shows an extremely low level of exposure in AI results, led by convenience store offerings with a Visibility Index of 56, an average rank of 7.0, and discovery in about 75% of sampled responses. Across all 5 entities linked to Murphy USA, the average Visibility Index is about 15, with very limited LLM confidence at roughly 16% and limited brand discovery around 25%. For the top entity convenience store offerings, AI responses show very strong confidence at about 82% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. In addition, fuel station services shows extremely low visibility, combining a Visibility Index of 17 with moderate discovery near 50% and no measurable confidence near 0%. In summary, Murphy USA has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Murphy USA

Website: murphyusa.com

Stock Symbol: MUSA

Sector: Retailing Leaderboard

Industry: Specialty Retailers: Other

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Relevant Entities

Fuel station services Convenience store offerings Quality gasoline options Customer loyalty programs Fast food partnerships See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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