Joann AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Joann (joann.com) indicates a developing but still below-target level of exposure in AI results, with craft supplies and materials currently at the top of the list on a Visibility Index of 98, an average rank of 2.0, and discovery close to 100%. Across all 5 entities linked to Joann, the average Visibility Index is about 56, with solid LLM confidence at roughly 64% and solid brand discovery around 60%. For the top entity craft supplies and materials, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, home décor crafting projects shows strong visibility, combining a Visibility Index of 96 with very strong discovery near 100% and very strong confidence near 92%. Sewing patterns and fabrics also contributes to the brand’s footprint, with a Visibility Index of 60, solid discovery close to 75% and very strong confidence around 95%. Overall, the report clarifies where Joann already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

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Company Name: Joann

Website: joann.com

Stock Symbol: JOAN

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Relevant Entities

Craft supplies and materials Sewing patterns and fabrics Home décor crafting projects DIY project inspiration ideas Creative art and design resources See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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