Chewy AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for Chewy (chewy.com) reflects a developing but still below-target level of exposure in AI results, where subscription-based pet services is the strongest entity with a Visibility Index of 99, typical rank around 2.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Chewy, the average Visibility Index is about 57, with very strong LLM confidence at roughly 80% and solid brand discovery around 65%. For the top entity subscription-based pet services, AI responses show very strong confidence at about 100% and moderate brand match near 52%, indicating strong visibility quality for the strongest touchpoint. Online pet supply retailer also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. In addition, pet food and accessories shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. Overall, the report clarifies where Chewy already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| online pet supply retailer | chewy.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| pet food and accessories | chewy.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| home delivery for pets | chewy.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| subscription-based pet services | chewy.com | 2 | 100% | 4/4 / (5%) | 100% | 100 | 52% | ||||
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| veterinary care products | chewy.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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