Gap AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Gap (gapinc.com) indicates an extremely low level of exposure in AI results, with everyday style essentials for families currently at the top of the list on a Visibility Index of 92, an average rank of 4.0, and discovery close to 100%. Across all 5 entities linked to Gap, the average Visibility Index is about 23, with very limited LLM confidence at roughly 20% and limited brand discovery around 30%. For the top entity everyday style essentials for families, AI responses show solid confidence at about 79% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, affordable fashion apparel choices shows extremely low visibility, combining a Visibility Index of 23 with moderate discovery near 50% and very limited confidence near 19%. Taken together, these results show that Gap is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Gap

Website: gapinc.com

Stock Symbol: GPS

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Relevant Entities

Casual clothing for everyone Affordable fashion apparel choices Sustainable denim and activewear Everyday style essentials for families Trendy outfits for various occasions See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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