Dollar Tree AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Dollar Tree (dollartree.com) reflects a solid, above-average level of exposure in AI results, where affordable party supplies is the strongest entity with a Visibility Index of 97, typical rank around 3.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Dollar Tree, the average Visibility Index is about 77, with very strong LLM confidence at roughly 90% and very strong brand discovery around 80%. For the top entity affordable party supplies, AI responses show very strong confidence at about 93% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, discount retail store shows strong visibility, combining a Visibility Index of 95 with very strong discovery near 100% and very strong confidence near 89%. Another key entity, variety of seasonal products, holds a strong Visibility Index of 94 with very strong discovery (about 100% of responses) and very strong confidence near 85%. In summary, the patterns here show how Dollar Tree is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| discount retail store | dollartree.com | 4 | 89% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| value-priced household items | dollartree.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| affordable party supplies | dollartree.com | 3 | 93% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| budget-friendly groceries | dollartree.com | 5 | 81% | 1/4 / (1.25%) | 25% | 13 | 100% | ||||
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| variety of seasonal products | dollartree.com | 8 | 85% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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