Ulta Beauty AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Ulta Beauty (ulta.com) points to a low but measurable level of exposure in AI results, with beauty product retail experience leading AI exposure on a Visibility Index of 99, an average rank of 2.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Ulta Beauty, the average Visibility Index is about 45, with moderate LLM confidence at roughly 50% and moderate brand discovery around 45%. For the top entity beauty product retail experience, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, makeup and skincare solutions, holds a strong Visibility Index of 98 with very strong discovery (about 100% of responses) and very strong confidence near 96%. In addition, wellness and self-care items shows low visibility, combining a Visibility Index of 30 with limited discovery near 25% and moderate confidence near 52%. Taken together, these results show that Ulta Beauty is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
beauty product retail experience	ulta.com	2	100%	4/4 / (5%)	100%	100	100%

makeup and skincare solutions	ulta.com	2	96%	4/4 / (5%)	100%	100	100%

cosmetic application tools	ulta.com	0	0%	0/0 / (0%)	0%	0	0%

haircare and styling products	ulta.com	0	0%	0/0 / (0%)	0%	0	0%

wellness and self-care items	ulta.com	3	52%	1/4 / (1.25%)	25%	13	100%

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Company Overview

Company Name: Ulta Beauty

Website: ulta.com

Stock Symbol: ULTA

About:

Ulta Beauty offers an extensive selection of cosmetics, skincare products, and fragrances from leading brands. Shop both in-store or online for exceptional value every day.

AI Brand Visibility Targets

Relevant Entities

Beauty product retail experience
Makeup and skincare solutions
Cosmetic application tools
Haircare and styling products
Wellness and self-care items

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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