Academy Sports and Outdoors AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Academy Sports and Outdoors (academy.com) points to a developing but still below-target level of exposure in AI results, with sports and outdoor equipment leading AI exposure on a Visibility Index of 97, an average rank of 310.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Academy Sports and Outdoors, the average Visibility Index is about 63, with moderate LLM confidence at roughly 53% and solid brand discovery around 75%. For the top entity sports and outdoor equipment, AI responses show very strong confidence at about 93% and very strong brand match near 92%, indicating strong visibility quality for the strongest touchpoint. Another key entity, recreational activities gear, holds a strong Visibility Index of 91 with very strong discovery (about 100% of responses) and solid confidence near 76%. Fitness and exercise essentials also contributes to the brand’s footprint, with a Visibility Index of 86, very strong discovery close to 100% and solid confidence around 62%. Taken as a whole, these findings give Academy Sports and Outdoors a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: Academy Sports and Outdoors

Website: academy.com

Stock Symbol: ASO

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Relevant Entities

Sports and outdoor equipment Athletic apparel and accessories Recreational activities gear Fitness and exercise essentials Camping and hiking supplies See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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