Expedia Group AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Expedia Group (expediagroup.com) indicates an extremely low level of exposure in AI results, with global travel marketplace strategies currently at the top of the list on a Visibility Index of 42, an average rank of 5.0, and discovery close to 50%. Across all 5 entities linked to Expedia Group, the average Visibility Index is about 8, with very limited LLM confidence at roughly 16% and very limited brand discovery around 10%. For the top entity global travel marketplace strategies, AI responses show solid confidence at about 78% and very strong brand match near 100%, indicating low visibility quality for the strongest touchpoint. In summary, Expedia Group has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Expedia Group

Website: expediagroup.com

Stock Symbol: EXPE

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Relevant Entities

Online travel booking services Travel itinerary management solutions Vacation rental accommodations platform Hospitality and leisure technology innovations Global travel marketplace strategies See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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