Kohl's AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Kohl's (kohls.com) indicates a low but measurable level of exposure in AI results, with discount department store shopping currently at the top of the list on a Visibility Index of 94, an average rank of 3.0, and discovery close to 100%. Across all 5 entities linked to Kohl's, the average Visibility Index is about 48, with moderate LLM confidence at roughly 41% and solid brand discovery around 60%. For the top entity discount department store shopping, AI responses show very strong confidence at about 85% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, seasonal sales events promotions shows strong visibility, combining a Visibility Index of 92 with very strong discovery near 100% and solid confidence near 79%. Affordable fashion and apparel also contributes to the brand’s footprint, with a Visibility Index of 38, solid discovery close to 75% and limited confidence around 26%. In summary, Kohl's has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| discount department store shopping | kohls.com | 3 | 85% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| affordable fashion and apparel | kohls.com | 16 | 26% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| home goods and decor | kohls.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| seasonal sales events promotions | kohls.com | 9 | 79% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| online retail convenience options | kohls.com | 16 | 17% | 1/4 / (1.25%) | 25% | 13 | 100% | ||||
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