Kohl's AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Kohl's (kohls.com) reflects a low but measurable level of exposure in AI results, where discount department store shopping is the strongest entity with a Visibility Index of 94, typical rank around 3.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Kohl's, the average Visibility Index is about 48, with moderate LLM confidence at roughly 41% and solid brand discovery around 60%. For the top entity discount department store shopping, AI responses show very strong confidence at about 85% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, seasonal sales events promotions shows strong visibility, combining a Visibility Index of 92 with very strong discovery near 100% and solid confidence near 79%. In addition, affordable fashion and apparel shows low visibility, combining a Visibility Index of 38 with solid discovery near 75% and limited confidence near 26%. Overall, the report highlights sizeable gaps in how Kohl's is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Kohl's

Website: kohls.com

Stock Symbol: KSS

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Relevant Entities

Discount department store shopping Affordable fashion and apparel Home goods and decor Seasonal sales events promotions Online retail convenience options See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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