Etsy AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Etsy (etsy.com) indicates a developing but still below-target level of exposure in AI results, with creative small business platform currently at the top of the list on a Visibility Index of 99, an average rank of 18.0, and discovery close to 100%. Across all 5 entities linked to Etsy, the average Visibility Index is about 61, with solid LLM confidence at roughly 78% and very strong brand discovery around 80%. For the top entity creative small business platform, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Handmade crafts and goods also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. In addition, vintage items marketplace shows below target visibility, combining a Visibility Index of 57 with solid discovery near 75% and very strong confidence near 100%. Overall, the report clarifies where Etsy already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

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Company Name: Etsy

Website: etsy.com

Stock Symbol: ETSY

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Relevant Entities

Handmade crafts and goods Unique art and design Vintage items marketplace Customizable personal gifts Creative small business platform See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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