Columbia Sportswear AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Columbia Sportswear (columbia.com) points to a strong, well-established level of exposure in AI results, with waterproof hiking jackets leading AI exposure on a Visibility Index of 96, an average rank of 4.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Columbia Sportswear, the average Visibility Index is about 92, with solid LLM confidence at roughly 80% and very strong brand discovery around 100%. For the top entity waterproof hiking jackets, AI responses show very strong confidence at about 90% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Insulated winter outerwear options also contributes to the brand’s footprint, with a Visibility Index of 96, very strong discovery close to 100% and very strong confidence around 90%. In addition, outdoor apparel for adventure shows strong visibility, combining a Visibility Index of 95 with very strong discovery near 100% and very strong confidence near 88%. Taken as a whole, these findings give Columbia Sportswear a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: Columbia Sportswear

Website: columbia.com

Stock Symbol: COLM

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Relevant Entities

Outdoor apparel for adventure Performance clothing and gear Waterproof hiking jackets Breathable activewear for sports Insulated winter outerwear options See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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