Thor Industries AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Thor Industries (thorindustries.com) reflects an extremely low level of exposure in AI results, where recreational vehicle manufacturing industry is the strongest entity with a Visibility Index of 62, typical rank around 1.0, and appearing in roughly 75% of AI replies. Across all 5 entities linked to Thor Industries, the average Visibility Index is about 21, with limited LLM confidence at roughly 35% and limited brand discovery around 25%. For the top entity recreational vehicle manufacturing industry, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. In addition, innovative mobile living solutions shows low visibility, combining a Visibility Index of 42 with moderate discovery near 50% and solid confidence near 76%. Taken together, these results show that Thor Industries is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Thor Industries

Website: thorindustries.com

Stock Symbol: THO

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Relevant Entities

Recreational vehicle manufacturing industry Camping and outdoor adventure equipment Travel trailer production companies Motorhome sales and services Innovative mobile living solutions See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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