Taylor Morrison Home AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Taylor Morrison Home (taylormorrison.com) points to an extremely low level of exposure in AI results, with residential community development leading AI exposure on a Visibility Index of 87, an average rank of 7.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Taylor Morrison Home, the average Visibility Index is about 26, with limited LLM confidence at roughly 30% and limited brand discovery around 25%. For the top entity residential community development, AI responses show solid confidence at about 63% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Custom home building services also contributes to the brand’s footprint, with a Visibility Index of 42, limited discovery close to 25% and very strong confidence around 88%. In summary, Taylor Morrison Home has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
custom home building services	taylormorrison.com	3	88%	1/4 / (1.25%)	25%	13	100%

energy efficient housing options	taylormorrison.com	0	0%	0/0 / (0%)	0%	0	0%

residential community development	taylormorrison.com	7	63%	4/4 / (5%)	100%	100	100%

home design and floor plans	taylormorrison.com	0	0%	0/0 / (0%)	0%	0	0%

customer-focused construction processes	taylormorrison.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Taylor Morrison Home

Website: taylormorrison.com

Stock Symbol: TMHC

About:

Taylor Morrison Home delivers innovative design, quality construction, and exceptional customer service, helping families create lasting memories in thoughtfully crafted communities across the country.

AI Brand Visibility Targets

Relevant Entities

Custom home building services
Energy efficient housing options
Residential community development
Home design and floor plans
Customer-focused construction processes

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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