Roku AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Roku (roku.com) reflects a developing but still below-target level of exposure in AI results, where smart tv integration features is the strongest entity with a Visibility Index of 95, typical rank around 4.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Roku, the average Visibility Index is about 69, with solid LLM confidence at roughly 77% and very strong brand discovery around 85%. For the top entity smart tv integration features, AI responses show very strong confidence at about 89% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, internet television access solutions shows above average visibility, combining a Visibility Index of 85 with very strong discovery near 100% and moderate confidence near 57%. In addition, streaming media player technology shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. In summary, the patterns here show how Roku is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

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Company Name: Roku

Website: roku.com

Stock Symbol: ROKU

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Relevant Entities

Streaming media player technology Internet television access solutions Digital content streaming services Smart TV integration features Home entertainment systems enhancement See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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