Erie Insurance Group AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Erie Insurance Group (erieinsurance.com) shows an extremely low level of exposure in AI results, led by home and auto coverage with a Visibility Index of 87, an average rank of 12.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Erie Insurance Group, the average Visibility Index is about 27, with limited LLM confidence at roughly 31% and limited brand discovery around 30%. For the top entity home and auto coverage, AI responses show solid confidence at about 64% and very strong brand match near 82%, indicating above average visibility quality for the strongest touchpoint. Customized policy solutions also contributes to the brand’s footprint, with a Visibility Index of 46, moderate discovery close to 50% and very strong confidence around 90%. Taken together, these results show that Erie Insurance Group is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Erie Insurance Group

Website: erieinsurance.com

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Relevant Entities

Affordable insurance options Home and auto coverage Customized policy solutions Trusted customer service Risk management services See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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