Builders FirstSource AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Builders FirstSource (bldr.com) indicates a low but measurable level of exposure in AI results, with construction material supply chain currently at the top of the list on a Visibility Index of 95, an average rank of 3.0, and discovery close to 100%. Across all 5 entities linked to Builders FirstSource, the average Visibility Index is about 36, with limited LLM confidence at roughly 31% and moderate brand discovery around 40%. For the top entity construction material supply chain, AI responses show very strong confidence at about 89% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, lumber and building products, holds a above average Visibility Index of 87 with very strong discovery (about 100% of responses) and solid confidence near 64%. Overall, the report highlights sizeable gaps in how Builders FirstSource is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Builders FirstSource

Website: bldr.com

Stock Symbol: BLDR

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Relevant Entities

Construction material supply chain Residential building solutions Home improvement services Lumber and building products Commercial construction resources See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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