Waters AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for Waters (waters.com) reflects a developing but still below-target level of exposure in AI results, where liquid chromatography techniques is the strongest entity with a Visibility Index of 99, typical rank around 1.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Waters, the average Visibility Index is about 58, with moderate LLM confidence at roughly 57% and solid brand discovery around 60%. For the top entity liquid chromatography techniques, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, analytical instrument solutions shows strong visibility, combining a Visibility Index of 96 with very strong discovery near 100% and very strong confidence near 91%. Another key entity, mass spectrometry applications, holds a strong Visibility Index of 96 with very strong discovery (about 100% of responses) and very strong confidence near 92%. Overall, the report clarifies where Waters already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| analytical instrument solutions | waters.com | 3 | 91% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| scientific research and development | waters.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| liquid chromatography techniques | waters.com | 1 | 100% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| mass spectrometry applications | waters.com | 3 | 92% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| quality control laboratory services | waters.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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