United Rentals AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for United Rentals (unitedrentals.com) points to a developing but still below-target level of exposure in AI results, with temporary site facilities rental leading AI exposure on a Visibility Index of 98, an average rank of 1.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to United Rentals, the average Visibility Index is about 64, with very strong LLM confidence at roughly 93% and solid brand discovery around 75%. For the top entity temporary site facilities rental, AI responses show very strong confidence at about 97% and moderate brand match near 50%, indicating strong visibility quality for the strongest touchpoint. Another key entity, construction equipment rental services, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. In addition, tool and equipment rentals shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. Taken as a whole, these findings give United Rentals a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: United Rentals

Website: unitedrentals.com

Stock Symbol: URI

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Relevant Entities

Construction equipment rental services Heavy machinery leasing solutions Tool and equipment rentals Industrial construction support services Temporary site facilities rental See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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