ServiceNow AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for ServiceNow (servicenow.com) points to a developing but still below-target level of exposure in AI results, with digital workflow automation solutions leading AI exposure on a Visibility Index of 99, an average rank of 1.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to ServiceNow, the average Visibility Index is about 61, with solid LLM confidence at roughly 71% and solid brand discovery around 70%. For the top entity digital workflow automation solutions, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, cloud-based business processes shows strong visibility, combining a Visibility Index of 97 with very strong discovery near 100% and very strong confidence near 94%. Another key entity, it service management software, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Taken as a whole, these findings give ServiceNow a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| digital workflow automation solutions | servicenow.com | 1 | 100% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| it service management software | servicenow.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| cloud-based business processes | servicenow.com | 3 | 94% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| enterprise resource planning tools | servicenow.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| customer experience enhancement techniques | servicenow.com | 8 | 61% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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