Murphy Oil AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for Murphy Oil (murphyoilcorp.com) shows an extremely low level of exposure in AI results, led by oil exploration and production with a Visibility Index of 80, an average rank of 17.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Murphy Oil, the average Visibility Index is about 16, with very limited LLM confidence at roughly 8% and limited brand discovery around 20%. For the top entity oil exploration and production, AI responses show moderate confidence at about 42% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Taken together, these results show that Murphy Oil is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
oil exploration and production murphyoilcorp.com 17 42% 4/4 / (5%) 100% 100 100%
sustainable energy solutions murphyoilcorp.com 0 0% 0/0 / (0%) 0% 0 0%
natural gas extraction methods murphyoilcorp.com 0 0% 0/0 / (0%) 0% 0 0%
environmental impact assessment murphyoilcorp.com 0 0% 0/0 / (0%) 0% 0 0%
fossil fuel industry trends murphyoilcorp.com 0 0% 0/0 / (0%) 0% 0 0%
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