Marathon Oil

ChatGPT Visibility Report

AI Brand Visibility for Marathon Oil (marathonoil.com) reflects an extremely low level of exposure in AI results, where oil exploration and production is the strongest entity with a Visibility Index of 86, typical rank around 7.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Marathon Oil, the average Visibility Index is about 17, with very limited LLM confidence at roughly 12% and limited brand discovery around 20%. For the top entity oil exploration and production, AI responses show solid confidence at about 61% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Overall, the report highlights sizeable gaps in how Marathon Oil is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Marathon Oil

Website: marathonoil.com

Stock Symbol: MRO

Sector: Energy Leaderboard

Industry: Mining, Crude-Oil Production

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Relevant Entities

Oil exploration and production Energy resource management Renewable energy development Environmental sustainability practices Fossil fuel industry trends See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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