Lincoln National AI Brand Visibility (February, 2026)

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Executive Visibility Summary

AI Brand Visibility for Lincoln National (lfg.com) reflects an extremely low level of exposure in AI results, where life insurance solutions is the strongest entity with a Visibility Index of 87, typical rank around 7.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Lincoln National, the average Visibility Index is about 26, with limited LLM confidence at roughly 21% and limited brand discovery around 35%. For the top entity life insurance solutions, AI responses show solid confidence at about 65% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Another key entity, retirement income strategies, holds a low Visibility Index of 42 with solid discovery (about 75% of responses) and limited confidence near 38%. Overall, the report highlights sizeable gaps in how Lincoln National is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
financial planning services lfg.com 0 0% 0/0 / (0%) 0% 0 0%
life insurance solutions lfg.com 7 65% 4/4 / (5%) 100% 100 100%
retirement income strategies lfg.com 14 38% 3/4 / (3.75%) 75% 13 100%
investment management options lfg.com 0 0% 0/0 / (0%) 0% 0 0%
wealth protection strategies lfg.com 0 0% 0/0 / (0%) 0% 0 0%
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