KeyCorp AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for KeyCorp (key.com) indicates an extremely low level of exposure in AI results, with commercial lending options currently at the top of the list on a Visibility Index of 79, an average rank of 10.0, and discovery close to 100%. Across all 5 entities linked to KeyCorp, the average Visibility Index is about 24, with very limited LLM confidence at roughly 14% and limited brand discovery around 35%. For the top entity commercial lending options, AI responses show limited confidence at about 38% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. In addition, personal banking programs shows low visibility, combining a Visibility Index of 39 with solid discovery near 75% and limited confidence near 31%. Overall, the report highlights sizeable gaps in how KeyCorp is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| financial services and solutions | key.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| personal banking programs | key.com | 13 | 31% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| investment management strategies | key.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| commercial lending options | key.com | 10 | 38% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| wealth management advisory | key.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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