H&R Block AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for H&R Block (hrblock.com) shows a developing but still below-target level of exposure in AI results, led by refund anticipation loans with a Visibility Index of 99, an average rank of 310.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to H&R Block, the average Visibility Index is about 62, with solid LLM confidence at roughly 61% and solid brand discovery around 65%. For the top entity refund anticipation loans, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, tax preparation services shows strong visibility, combining a Visibility Index of 98 with very strong discovery near 100% and very strong confidence near 96%. Another key entity, income tax filing solutions, holds a strong Visibility Index of 98 with very strong discovery (about 100% of responses) and very strong confidence near 96%. Taken as a whole, these findings give H&R Block a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: H&R Block

Website: hrblock.com

Stock Symbol: HRB

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Relevant Entities

Tax preparation services Financial planning assistance Income tax filing solutions Small business accounting support Refund anticipation loans See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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