Brown & Brown AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Brown & Brown (bbinsurance.com) points to an extremely low level of exposure in AI results, with insurance brokerage services leading AI exposure on a Visibility Index of 42, an average rank of 5.0, and appearing in around 25% of measured iterations. Across all 5 entities linked to Brown & Brown, the average Visibility Index is about 21, with limited LLM confidence at roughly 33% and limited brand discovery around 25%. For the top entity insurance brokerage services, AI responses show very strong confidence at about 89% and very strong brand match near 100%, indicating low visibility quality for the strongest touchpoint. In addition, employee benefits consulting shows low visibility, combining a Visibility Index of 32 with solid discovery near 75% and limited confidence near 21%. Risk management strategies also contributes to the brand’s footprint, with a Visibility Index of 31, limited discovery close to 25% and moderate confidence around 56%. In summary, Brown & Brown has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Brown & Brown

Website: bbinsurance.com

Stock Symbol: BRO

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Relevant Entities

Commercial insurance solutions Risk management strategies Employee benefits consulting Property and casualty coverage Insurance brokerage services See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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