Western Union AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Western Union (westernunion.com) points to a solid, above-average level of exposure in AI results, with cross-border payment solutions leading AI exposure on a Visibility Index of 95, an average rank of 6.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Western Union, the average Visibility Index is about 74, with very strong LLM confidence at roughly 93% and very strong brand discovery around 85%. For the top entity cross-border payment solutions, AI responses show very strong confidence at about 89% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, digital cash transfers online, holds a strong Visibility Index of 93 with very strong discovery (about 100% of responses) and very strong confidence near 83%. In addition, international money transfer services shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. Taken as a whole, these findings give Western Union a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: Western Union

Website: westernunion.com

Stock Symbol: WU

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Relevant Entities

International money transfer services Cross-border payment solutions Currency exchange and remittance Digital cash transfers online Money sending options worldwide See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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