Unum Group AI Brand Visibility (December, 2025)

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AI BRAND VISIBILITY CHART

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Executive Visibility Summary

AI Brand Visibility for Unum Group (unum.com) shows a low but measurable level of exposure in AI results, led by disability insurance services with a Visibility Index of 99, an average rank of 3.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Unum Group, the average Visibility Index is about 38, with limited LLM confidence at roughly 35% and moderate brand discovery around 40%. For the top entity disability insurance services, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, workplace financial protection shows strong visibility, combining a Visibility Index of 91 with very strong discovery near 100% and solid confidence near 75%. Overall, the report highlights sizeable gaps in how Unum Group is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
employee benefits solutions unum.com 0 0% 0/0 / (0%) 0% 0 0%
disability insurance services unum.com 3 100% 4/4 / (5%) 100% 100 100%
workplace financial protection unum.com 2 75% 4/4 / (5%) 100% 100 100%
insurance claims support unum.com 0 0% 0/0 / (0%) 0% 0 0%
health and wellness programs unum.com 0 0% 0/0 / (0%) 0% 0 0%
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