Unum Group AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Unum Group (unum.com) shows a low but measurable level of exposure in AI results, led by disability insurance services with a Visibility Index of 99, an average rank of 3.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Unum Group, the average Visibility Index is about 38, with limited LLM confidence at roughly 35% and moderate brand discovery around 40%. For the top entity disability insurance services, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, workplace financial protection shows strong visibility, combining a Visibility Index of 91 with very strong discovery near 100% and solid confidence near 75%. Overall, the report highlights sizeable gaps in how Unum Group is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
employee benefits solutions	unum.com	0	0%	0/0 / (0%)	0%	0	0%

disability insurance services	unum.com	3	100%	4/4 / (5%)	100%	100	100%

workplace financial protection	unum.com	2	75%	4/4 / (5%)	100%	100	100%

insurance claims support	unum.com	0	0%	0/0 / (0%)	0%	0	0%

health and wellness programs	unum.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Unum Group

Website: unum.com

Stock Symbol: UNM

About:

Unum Group delivers reliable employee benefits solutions, supporting organizations with financial protection products and personalized service to help businesses safeguard their workforce's well-being.

AI Brand Visibility Targets

Relevant Entities

Employee benefits solutions
Disability insurance services
Workplace financial protection
Insurance claims support
Health and wellness programs

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Report Information

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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