TransUnion AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for TransUnion (transunion.com) indicates a developing but still below-target level of exposure in AI results, with credit reporting and monitoring currently at the top of the list on a Visibility Index of 99, an average rank of 3.0, and discovery close to 100%. Across all 5 entities linked to TransUnion, the average Visibility Index is about 65, with solid LLM confidence at roughly 68% and solid brand discovery around 70%. For the top entity credit reporting and monitoring, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Consumer credit score analysis also contributes to the brand’s footprint, with a Visibility Index of 97, very strong discovery close to 100% and very strong confidence around 93%. Identity theft protection services also contributes to the brand’s footprint, with a Visibility Index of 90, very strong discovery close to 100% and solid confidence around 74%. Taken as a whole, these findings give TransUnion a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: TransUnion

Website: transunion.com

Stock Symbol: TRU

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Credit reporting and monitoring Identity theft protection services Consumer credit score analysis Financial health management tools Data breach response solutions See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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