TransUnion AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for TransUnion (transunion.com) shows a developing but still below-target level of exposure in AI results, led by credit reporting and monitoring with a Visibility Index of 99, an average rank of 3.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to TransUnion, the average Visibility Index is about 65, with solid LLM confidence at roughly 68% and solid brand discovery around 70%. For the top entity credit reporting and monitoring, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Consumer credit score analysis also contributes to the brand’s footprint, with a Visibility Index of 97, very strong discovery close to 100% and very strong confidence around 93%. Another key entity, identity theft protection services, holds a strong Visibility Index of 90 with very strong discovery (about 100% of responses) and solid confidence near 74%. Overall, the report clarifies where TransUnion already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| credit reporting and monitoring | transunion.com | 3 | 100% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| identity theft protection services | transunion.com | 9 | 74% | 4/4 / (5%) | 100% | 100 | 60% | ||||
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| consumer credit score analysis | transunion.com | 477 | 93% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| financial health management tools | transunion.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| data breach response solutions | transunion.com | 5 | 72% | 2/4 / (2.5%) | 50% | 0 | 57% | ||||
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