Splunk AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Splunk (splunk.com) shows a low but measurable level of exposure in AI results, led by cybersecurity threat detection tools with a Visibility Index of 93, an average rank of 4.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Splunk, the average Visibility Index is about 37, with moderate LLM confidence at roughly 44% and moderate brand discovery around 45%. For the top entity cybersecurity threat detection tools, AI responses show very strong confidence at about 83% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, real-time operational intelligence, holds a below target Visibility Index of 56 with solid discovery (about 75% of responses) and very strong confidence near 81%. Data analytics and visualization also contributes to the brand’s footprint, with a Visibility Index of 34, moderate discovery close to 50% and moderate confidence around 54%. Overall, the report highlights sizeable gaps in how Splunk is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Splunk

Website: splunk.com

Stock Symbol: SPLK

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Data analytics and visualization Real-time operational intelligence Machine learning solutions integration Cybersecurity threat detection tools Cloud-based data management software See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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