Pfizer AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for Pfizer (pfizer.com) indicates a low but measurable level of exposure in AI results, with pharmaceutical research and development currently at the top of the list on a Visibility Index of 96, an average rank of 1.0, and discovery close to 100%. Across all 5 entities linked to Pfizer, the average Visibility Index is about 47, with moderate LLM confidence at roughly 53% and moderate brand discovery around 50%. For the top entity pharmaceutical research and development, AI responses show very strong confidence at about 92% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, vaccine production and distribution, holds a strong Visibility Index of 94 with very strong discovery (about 100% of responses) and very strong confidence near 84%. In addition, therapeutic solutions advancement shows low visibility, combining a Visibility Index of 46 with moderate discovery near 50% and very strong confidence near 88%. Taken together, these results show that Pfizer is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| pharmaceutical research and development | pfizer.com | 1 | 92% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| vaccine production and distribution | pfizer.com | 5 | 84% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| healthcare innovation initiatives | pfizer.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| global health programs | pfizer.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| therapeutic solutions advancement | pfizer.com | 310 | 88% | 2/4 / (2.5%) | 50% | 0 | 100% | ||||
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