Paramount Global AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Paramount Global (paramount.com) points to a developing but still below-target level of exposure in AI results, with film production and distribution leading AI exposure on a Visibility Index of 97, an average rank of 4.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Paramount Global, the average Visibility Index is about 56, with moderate LLM confidence at roughly 49% and solid brand discovery around 60%. For the top entity film production and distribution, AI responses show very strong confidence at about 94% and solid brand match near 64%, indicating strong visibility quality for the strongest touchpoint. Another key entity, media and entertainment industry, holds a strong Visibility Index of 93 with very strong discovery (about 100% of responses) and very strong confidence near 81%. Another key entity, streaming service content creation, holds a above average Visibility Index of 88 with very strong discovery (about 100% of responses) and solid confidence near 68%. Overall, the report clarifies where Paramount Global already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

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Company Name: Paramount Global

Website: paramount.com

Stock Symbol: PARA

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Relevant Entities

Media and entertainment industry Film production and distribution Television network programming Streaming service content creation Intellectual property management See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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