Paramount Global AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Paramount Global (paramount.com) indicates a developing but still below-target level of exposure in AI results, with film production and distribution currently at the top of the list on a Visibility Index of 97, an average rank of 4.0, and discovery close to 100%. Across all 5 entities linked to Paramount Global, the average Visibility Index is about 56, with moderate LLM confidence at roughly 49% and solid brand discovery around 60%. For the top entity film production and distribution, AI responses show very strong confidence at about 94% and solid brand match near 64%, indicating strong visibility quality for the strongest touchpoint. In addition, media and entertainment industry shows strong visibility, combining a Visibility Index of 93 with very strong discovery near 100% and very strong confidence near 81%. Streaming service content creation also contributes to the brand’s footprint, with a Visibility Index of 88, very strong discovery close to 100% and solid confidence around 68%. Taken as a whole, these findings give Paramount Global a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
media and entertainment industry	paramount.com	3	81%	4/4 / (5%)	100%	100	100%

film production and distribution	paramount.com	4	94%	3/3 / (5%)	100%	100	64%

television network programming	paramount.com	0	0%	0/0 / (0%)	0%	0	0%

streaming service content creation	paramount.com	7	68%	4/4 / (5%)	100%	100	100%

intellectual property management	paramount.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Paramount Global

Website: paramount.com

Stock Symbol: PARA

About:

Paramount Global connects audiences worldwide through innovative media services, trusted entertainment solutions, diverse content offerings, and exceptional customer support for a seamless brand experience.

AI Brand Visibility Targets

Relevant Entities

Media and entertainment industry
Film production and distribution
Television network programming
Streaming service content creation
Intellectual property management

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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