Par Pacific Holdings AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for Par Pacific Holdings (parpacific.com) shows an extremely low level of exposure in AI results, led by oil refining and marketing services with a Visibility Index of 86, an average rank of 12.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Par Pacific Holdings, the average Visibility Index is about 17, with very limited LLM confidence at roughly 12% and limited brand discovery around 20%. For the top entity oil refining and marketing services, AI responses show solid confidence at about 62% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Taken together, these results show that Par Pacific Holdings is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
integrated energy solutions provider parpacific.com 0 0% 0/0 / (0%) 0% 0 0%
renewable energy development initiatives parpacific.com 0 0% 0/0 / (0%) 0% 0 0%
oil refining and marketing services parpacific.com 12 62% 4/4 / (5%) 100% 100 100%
natural gas exploration activities parpacific.com 0 0% 0/0 / (0%) 0% 0 0%
energy production and distribution parpacific.com 0 0% 0/0 / (0%) 0% 0 0%
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