Nexstar Media Group AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Nexstar Media Group (nexstar.tv) indicates a low but measurable level of exposure in AI results, with television station operations currently at the top of the list on a Visibility Index of 99, an average rank of 6.0, and discovery close to 100%. Across all 5 entities linked to Nexstar Media Group, the average Visibility Index is about 32, with moderate LLM confidence at roughly 40% and limited brand discovery around 35%. For the top entity television station operations, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, local news broadcasting services, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Overall, the report highlights sizeable gaps in how Nexstar Media Group is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Nexstar Media Group

Website: nexstar.tv

Stock Symbol: NXST

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Local news broadcasting services Multimedia content production Television station operations Digital media platforms management Audience engagement strategies See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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