Insperity AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Insperity (insperity.com) shows an extremely low level of exposure in AI results, led by human resource management solutions with a Visibility Index of 46, an average rank of 14.0, and discovery in about 75% of sampled responses. Across all 5 entities linked to Insperity, the average Visibility Index is about 21, with limited LLM confidence at roughly 27% and limited brand discovery around 35%. For the top entity human resource management solutions, AI responses show moderate confidence at about 52% and very strong brand match near 100%, indicating low visibility quality for the strongest touchpoint. Another key entity, employee benefits administration services, holds a low Visibility Index of 38 with moderate discovery (about 50% of responses) and solid confidence near 64%. Another key entity, payroll processing and compliance, holds a extremely low Visibility Index of 23 with moderate discovery (about 50% of responses) and limited confidence near 21%. Overall, the report highlights sizeable gaps in how Insperity is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Insperity

Website: insperity.com

Stock Symbol: NSP

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Relevant Entities

Human resource management solutions Employee benefits administration services Workforce optimization strategies Payroll processing and compliance Business performance consulting assistance See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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