IBM AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for IBM (ibm.com) reflects a solid, above-average level of exposure in AI results, where enterprise software development is the strongest entity with a Visibility Index of 97, typical rank around 2.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to IBM, the average Visibility Index is about 75, with solid LLM confidence at roughly 67% and very strong brand discovery around 80%. For the top entity enterprise software development, AI responses show very strong confidence at about 95% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, data analytics services shows strong visibility, combining a Visibility Index of 96 with very strong discovery near 100% and very strong confidence near 90%. In addition, cloud computing solutions shows strong visibility, combining a Visibility Index of 93 with very strong discovery near 100% and very strong confidence near 82%. Taken as a whole, these findings give IBM a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| cloud computing solutions | ibm.com | 4 | 82% | 4/4 / (5%) | 100% | 100 | 50% | ||||
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| artificial intelligence technology | ibm.com | 9 | 69% | 4/4 / (5%) | 100% | 100 | 46% | ||||
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| data analytics services | ibm.com | 3 | 90% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| enterprise software development | ibm.com | 2 | 95% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| cybersecurity risk management | ibm.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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