Gartner AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Gartner (gartner.com) points to a low but measurable level of exposure in AI results, with market research and analysis leading AI exposure on a Visibility Index of 94, an average rank of 4.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Gartner, the average Visibility Index is about 41, with limited LLM confidence at roughly 28% and moderate brand discovery around 55%. For the top entity market research and analysis, AI responses show very strong confidence at about 86% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Business strategy development also contributes to the brand’s footprint, with a Visibility Index of 73, very strong discovery close to 100% and limited confidence around 20%. In addition, technology insights and trends shows low visibility, combining a Visibility Index of 40 with solid discovery near 75% and limited confidence near 32%. Overall, the report highlights sizeable gaps in how Gartner is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Gartner

Website: gartner.com

Stock Symbol: IT

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Market research and analysis Technology insights and trends Business strategy development IT consulting services Data-driven decision making See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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