eBay AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for EBay (ebay.com) reflects a developing but still below-target level of exposure in AI results, where global e-commerce shopping site is the strongest entity with a Visibility Index of 96, typical rank around 2.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to eBay, the average Visibility Index is about 69, with very strong LLM confidence at roughly 98% and very strong brand discovery around 80%. For the top entity global e-commerce shopping site, AI responses show very strong confidence at about 92% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Online marketplace for auctions also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Buy and sell items online also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. In summary, the patterns here show how eBay is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

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Company Name: eBay

Website: ebay.com

Stock Symbol: EBAY

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Relevant Entities

Online marketplace for auctions Buy and sell items online Secondhand goods trading platform Consumer-to-consumer sales website Global e-commerce shopping site See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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