Duke Energy AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for Duke Energy (duke-energy.com) reflects an extremely low level of exposure in AI results, where electric utility services is the strongest entity with a Visibility Index of 59, typical rank around 1.0, and appearing in roughly 75% of AI replies. Across all 5 entities linked to Duke Energy, the average Visibility Index is about 18, with limited LLM confidence at roughly 26% and limited brand discovery around 25%. For the top entity electric utility services, AI responses show very strong confidence at about 92% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Energy efficiency programs also contributes to the brand’s footprint, with a Visibility Index of 30, moderate discovery close to 50% and moderate confidence around 40%. Taken together, these results show that Duke Energy is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
renewable energy solutions duke-energy.com 0 0% 0/0 / (0%) 0% 0 0%
electric utility services duke-energy.com 1 92% 3/4 / (3.75%) 75% 13 100%
energy efficiency programs duke-energy.com 14 40% 2/4 / (2.5%) 50% 0 100%
customer service support duke-energy.com 0 0% 0/0 / (0%) 0% 0 0%
power generation innovations duke-energy.com 0 0% 0/0 / (0%) 0% 0 0%
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