Duke Energy AI Brand Visibility (March, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Duke Energy (duke-energy.com) points to an extremely low level of exposure in AI results, with electric utility services leading AI exposure on a Visibility Index of 59, an average rank of 1.0, and appearing in around 75% of measured iterations. Across all 5 entities linked to Duke Energy, the average Visibility Index is about 18, with limited LLM confidence at roughly 26% and limited brand discovery around 25%. For the top entity electric utility services, AI responses show very strong confidence at about 92% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. In addition, energy efficiency programs shows low visibility, combining a Visibility Index of 30 with moderate discovery near 50% and moderate confidence near 40%. Overall, the report highlights sizeable gaps in how Duke Energy is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Duke Energy

Website: duke-energy.com

Stock Symbol: DUK

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Renewable energy solutions Electric utility services Energy efficiency programs Customer service support Power generation innovations See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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