DTE Energy AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for DTE Energy (dteenergy.com) reflects a low but measurable level of exposure in AI results, where renewable energy solutions is the strongest entity with a Visibility Index of 91, typical rank around 8.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to DTE Energy, the average Visibility Index is about 46, with moderate LLM confidence at roughly 42% and moderate brand discovery around 55%. For the top entity renewable energy solutions, AI responses show solid confidence at about 75% and solid brand match near 72%, indicating strong visibility quality for the strongest touchpoint. Electric and gas services also contributes to the brand’s footprint, with a Visibility Index of 83, very strong discovery close to 100% and moderate confidence around 53%. In addition, energy efficiency programs shows low visibility, combining a Visibility Index of 36 with moderate discovery near 50% and moderate confidence near 59%. Overall, the report highlights sizeable gaps in how DTE Energy is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: DTE Energy

Website: dteenergy.com

Stock Symbol: DTE

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Relevant Entities

Renewable energy solutions Energy efficiency programs Electric and gas services Sustainable power initiatives Customer service support See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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