DTE Energy AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for DTE Energy (dteenergy.com) reflects a low but measurable level of exposure in AI results, where renewable energy solutions is the strongest entity with a Visibility Index of 91, typical rank around 8.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to DTE Energy, the average Visibility Index is about 46, with moderate LLM confidence at roughly 42% and moderate brand discovery around 55%. For the top entity renewable energy solutions, AI responses show solid confidence at about 75% and solid brand match near 72%, indicating strong visibility quality for the strongest touchpoint. Electric and gas services also contributes to the brand’s footprint, with a Visibility Index of 83, very strong discovery close to 100% and moderate confidence around 53%. In addition, energy efficiency programs shows low visibility, combining a Visibility Index of 36 with moderate discovery near 50% and moderate confidence near 59%. Overall, the report highlights sizeable gaps in how DTE Energy is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| renewable energy solutions | dteenergy.com | 8 | 75% | 4/4 / (5%) | 100% | 100 | 72% | ||||
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| energy efficiency programs | dteenergy.com | 12 | 59% | 2/4 / (2.5%) | 50% | 0 | 76% | ||||
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| electric and gas services | dteenergy.com | 10 | 53% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| sustainable power initiatives | dteenergy.com | 18 | 21% | 1/4 / (1.25%) | 25% | 13 | 72% | ||||
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| customer service support | dteenergy.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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