Brown-Forman AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Brown-Forman (brown-forman.com) shows a low but measurable level of exposure in AI results, led by distilled spirits production techniques with a Visibility Index of 97, an average rank of 4.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Brown-Forman, the average Visibility Index is about 49, with moderate LLM confidence at roughly 45% and solid brand discovery around 60%. For the top entity distilled spirits production techniques, AI responses show very strong confidence at about 94% and solid brand match near 72%, indicating strong visibility quality for the strongest touchpoint. Another key entity, global beverage alcohol industry, holds a above average Visibility Index of 76 with very strong discovery (about 100% of responses) and limited confidence near 31%. Another key entity, sustainable sourcing practices in distilling, holds a below target Visibility Index of 51 with solid discovery (about 75% of responses) and solid confidence near 67%. Taken together, these results show that Brown-Forman is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Brown-Forman

Website: brown-forman.com

Stock Symbol: BFB

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Relevant Entities

Distilled spirits production techniques Quality whiskey aging process Global beverage alcohol industry Innovative flavor development strategies Sustainable sourcing practices in distilling See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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