Baker Hughes AI Brand Visibility (February, 2026)

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Executive Visibility Summary

AI Brand Visibility for Baker Hughes (bakerhughes.com) reflects a developing but still below-target level of exposure in AI results, where advanced drilling techniques is the strongest entity with a Visibility Index of 98, typical rank around 3.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Baker Hughes, the average Visibility Index is about 58, with moderate LLM confidence at roughly 56% and solid brand discovery around 60%. For the top entity advanced drilling techniques, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, oil and gas technology solutions shows strong visibility, combining a Visibility Index of 96 with very strong discovery near 100% and very strong confidence near 91%. Another key entity, digital oilfield services, holds a strong Visibility Index of 96 with very strong discovery (about 100% of responses) and very strong confidence near 92%. Overall, the report clarifies where Baker Hughes already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
oil and gas technology solutions bakerhughes.com 3 91% 4/4 / (5%) 100% 100 100%
energy industry innovations bakerhughes.com 0 0% 0/0 / (0%) 0% 0 0%
advanced drilling techniques bakerhughes.com 3 96% 4/4 / (5%) 100% 100 100%
sustainable energy practices bakerhughes.com 0 0% 0/0 / (0%) 0% 0 0%
digital oilfield services bakerhughes.com 3 92% 4/4 / (5%) 100% 100 100%
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