Allstate AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for Allstate (allstate.com) reflects a low but measurable level of exposure in AI results, where home and auto insurance is the strongest entity with a Visibility Index of 99, typical rank around 4.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Allstate, the average Visibility Index is about 39, with limited LLM confidence at roughly 38% and moderate brand discovery around 40%. For the top entity home and auto insurance, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Insurance coverage options also contributes to the brand’s footprint, with a Visibility Index of 96, very strong discovery close to 100% and very strong confidence around 90%. Taken together, these results show that Allstate is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
insurance coverage options allstate.com 5 90% 4/4 / (5%) 100% 100 100%
risk management solutions allstate.com 0 0% 0/0 / (0%) 0% 0 0%
home and auto insurance allstate.com 4 100% 4/4 / (5%) 100% 100 100%
financial protection services allstate.com 0 0% 0/0 / (0%) 0% 0 0%
claims processing assistance allstate.com 0 0% 0/0 / (0%) 0% 0 0%
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