Zebra Technologies AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Zebra Technologies (zebra.com) reflects a low but measurable level of exposure in AI results, where rfid asset tracking technology is the strongest entity with a Visibility Index of 99, typical rank around 1.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Zebra Technologies, the average Visibility Index is about 44, with moderate LLM confidence at roughly 59% and moderate brand discovery around 50%. For the top entity rfid asset tracking technology, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, industrial barcode printing solutions, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Another key entity, mobile computing for workforce, holds a below target Visibility Index of 61 with solid discovery (about 75% of responses) and very strong confidence near 96%. Taken together, these results show that Zebra Technologies is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Zebra Technologies

Website: zebra.com

Stock Symbol: ZBRA

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Relevant Entities

Industrial barcode printing solutions Mobile computing for workforce RFID asset tracking technology Inventory management software tools Real-time data collection systems See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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