Zebra Technologies AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Zebra Technologies (zebra.com) points to a low but measurable level of exposure in AI results, with rfid asset tracking technology leading AI exposure on a Visibility Index of 99, an average rank of 1.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Zebra Technologies, the average Visibility Index is about 44, with moderate LLM confidence at roughly 59% and moderate brand discovery around 50%. For the top entity rfid asset tracking technology, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, industrial barcode printing solutions shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. Mobile computing for workforce also contributes to the brand’s footprint, with a Visibility Index of 61, solid discovery close to 75% and very strong confidence around 96%. In summary, Zebra Technologies has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Zebra Technologies

Website: zebra.com

Stock Symbol: ZBRA

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Relevant Entities

Industrial barcode printing solutions Mobile computing for workforce RFID asset tracking technology Inventory management software tools Real-time data collection systems See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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