Xcel Energy AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Xcel Energy (xcelenergy.com) reflects a developing but still below-target level of exposure in AI results, where renewable energy solutions is the strongest entity with a Visibility Index of 91, typical rank around 8.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Xcel Energy, the average Visibility Index is about 59, with moderate LLM confidence at roughly 57% and solid brand discovery around 75%. For the top entity renewable energy solutions, AI responses show solid confidence at about 75% and solid brand match near 78%, indicating strong visibility quality for the strongest touchpoint. In addition, electricity service provider shows above average visibility, combining a Visibility Index of 85 with very strong discovery near 100% and moderate confidence near 56%. In addition, clean energy technologies shows below target visibility, combining a Visibility Index of 53 with solid discovery near 75% and solid confidence near 73%. Taken as a whole, these findings give Xcel Energy a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| renewable energy solutions | xcelenergy.com | 8 | 75% | 4/4 / (5%) | 100% | 100 | 78% | ||||
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| energy efficiency programs | xcelenergy.com | 12 | 59% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| electricity service provider | xcelenergy.com | 8 | 56% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| sustainable power initiatives | xcelenergy.com | 18 | 21% | 1/4 / (1.25%) | 25% | 13 | 78% | ||||
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| clean energy technologies | xcelenergy.com | 6 | 73% | 3/4 / (3.75%) | 75% | 13 | 78% | ||||
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