Xcel Energy AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for Xcel Energy (xcelenergy.com) indicates a developing but still below-target level of exposure in AI results, with renewable energy solutions currently at the top of the list on a Visibility Index of 91, an average rank of 8.0, and discovery close to 100%. Across all 5 entities linked to Xcel Energy, the average Visibility Index is about 59, with moderate LLM confidence at roughly 57% and solid brand discovery around 75%. For the top entity renewable energy solutions, AI responses show solid confidence at about 75% and solid brand match near 78%, indicating strong visibility quality for the strongest touchpoint. Another key entity, electricity service provider, holds a above average Visibility Index of 85 with very strong discovery (about 100% of responses) and moderate confidence near 56%. Another key entity, clean energy technologies, holds a below target Visibility Index of 53 with solid discovery (about 75% of responses) and solid confidence near 73%. Overall, the report clarifies where Xcel Energy already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| renewable energy solutions | xcelenergy.com | 8 | 75% | 4/4 / (5%) | 100% | 100 | 78% | ||||
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| energy efficiency programs | xcelenergy.com | 12 | 59% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| electricity service provider | xcelenergy.com | 8 | 56% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| sustainable power initiatives | xcelenergy.com | 18 | 21% | 1/4 / (1.25%) | 25% | 13 | 78% | ||||
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| clean energy technologies | xcelenergy.com | 6 | 73% | 3/4 / (3.75%) | 75% | 13 | 78% | ||||
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