Securian Financial Group AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Securian Financial Group (securian.com) reflects an extremely low level of exposure in AI results, where retirement income solutions is the strongest entity with a Visibility Index of 85, typical rank around 14.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Securian Financial Group, the average Visibility Index is about 24, with very limited LLM confidence at roughly 16% and limited brand discovery around 35%. For the top entity retirement income solutions, AI responses show moderate confidence at about 56% and solid brand match near 77%, indicating above average visibility quality for the strongest touchpoint. In addition, life insurance and annuities shows low visibility, combining a Visibility Index of 37 with solid discovery near 75% and limited confidence near 25%. Overall, the report highlights sizeable gaps in how Securian Financial Group is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Securian Financial Group

Website: securian.com

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Financial planning and analysis Life insurance and annuities Investment management services Retirement income solutions Risk management strategies See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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