Puget Energy AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Puget Energy (pugetenergy.com) shows an extremely low level of exposure in AI results, led by community energy programs with a Visibility Index of 28, an average rank of 11.0, and discovery in about 25% of sampled responses. Across all 5 entities linked to Puget Energy, the average Visibility Index is about 6, with very limited LLM confidence at roughly 10% and very limited brand discovery around 5%. For the top entity community energy programs, AI responses show moderate confidence at about 48% and solid brand match near 75%, indicating extremely low visibility quality for the strongest touchpoint. Overall, the report highlights sizeable gaps in how Puget Energy is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Puget Energy

Website: pugetenergy.com

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Relevant Entities

Renewable energy solutions Sustainable power initiatives Community energy programs Energy efficiency services Clean electricity alternatives See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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